12 Reasons you Shouldn’t Invest in Media Buying

12 Reasons you shouldn’t invest in media buying Introduction Media buying is one of the most important aspects of any marketing campaign. This process involves identifying and targeting the right audience to deliver the message. However, if done hastily or with...

How to sell Marketing to a Skeptic

How to sell marketing to a skeptic Introduction Marketing is a term that can be used in many different ways. For some, it means the advertising portion of their company’s marketing mix. For others, it’s all about content creation and distribution. And...