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How to create an seo strategy as an agency.

seo strategies seo content marketing strategy local seo strategy seo marketing strategy seo strategy

How to create a comprehensive SEO strategy as an agency

If you’re in charge of marketing at your company, you likely already know how important it is to have a solid SEO strategy. But what exactly is an SEO strategy? Essentially, it’s a plan for getting your site ranked higher in search results—and one that’ll help people find what they’re looking for when they visit.

As a business owner or marketer, your goal should be to create content that will rank well and encourage conversions. You want potential customers to see the value of purchasing from you rather than someone else. An effective SEO strategy can help achieve that goal by increasing traffic and conversions while improving brand awareness through top placement on search engine result pages (SERPs).

What Is an SEO Marketing Strategy?

An SEO marketing strategy is a long-term plan for getting your website to rank higher in search results, which is the first step to generating traffic for your website.

SEO (Search Engine Optimization) is not a one-off project—it’s an ongoing process that requires regular updates, changes and adjustments over time.

It’s not magic, either: you can’t just do one thing and expect it to take effect overnight. It takes time and effort to get results from your efforts on search engines—just like any other business activity!

Understand your audience

The first step to creating a successful SEO strategy is understanding your audience. Knowing who your audience is and what they want will help you create content that will be relevant to them. If you don’t clearly understand what they’re looking for, then it’s unlikely that any of your efforts will be successful.

The next step is keyword research.

  • Keyword research is finding the best keywords to use in your content.
  • Keywords are the words or phrases people type into search engines when looking for information.
  • Keywords help you find the right audience.

Create a link-building strategy

  • Create a list of sites you want to link to. This is the most critical step in ensuring that your website gets some excellent links and increases its rankings in search engines.
  • Create a list of sites that link to your competitors. Find out which websites are linking to your competitors, so you can also get on their radar.
  • Create a list of sites relevant to your industry or niche market, especially if those websites are high-quality with large audiences like TechCrunch or Mashable. You’ll want these sites because they’ll be more likely than others (such as small blogs) to share content from yours with their audience; if they do so often enough, this could lead other bloggers who read them (and maybe even journalists!) down the path towards writing about what’s happening on your site too—a win-win situation for everyone involved!

Set up your website for SEO success

  • Make sure your hosting provider is reputable. If unsure of their quality, ask around or research before signing up for a plan.
  • Make sure your site loads quickly. The faster your page loads, the better for SEO purposes. Check the speed of your website using tools like Pingdom Speedtest and Google PageSpeed Insights.
  • Use a good domain name (i.e., “example website”). This will help people find you easily on search engines and social media platforms when they type in keywords related to what you offer on any given day/week/month/year, or whenever else it may be relevant at that moment in time! But don’t worry too much about this just yet. We’ll get into more detail about this later when we talk about keyword research strategies for finding relevant terms that potential customers might use when searching online during specific periods (like right now).
  • Choose one CMS system over another based on its ease-of-use versus complexity level, which will determine how much effort goes into maintaining content updates after launch; however, keep an eye out for other benefits such as performance optimization options built directly into each CMS platform, so there aren’t any unforeseen costs incurred due to lack thereof knowledge gained BEFORE committing fully into implementation plans!!! It’s important because once launched onto production servers, they cannot be moved anywhere else without losing functionality within existing platforms.”

Optimize your pages, posts and content

Optimize your pages, posts and content

To ensure that your SEO strategy is effective and results in increased traffic to your site, you need to optimize all of the pages on your site. This means using the right keywords in:

  • Titles
  • URLs (the address of a web page)
  • Meta descriptions (the blurb about your page underneath the URL)

But it’s not just about using keywords effectively—it’s also about using them naturally. If done well, you can use those exact keywords again in:

  • Content within each page of your website or blog (for example, by mentioning a relevant keyword within an article title)
  • Headers and subheaders within each page on your website or blog (for example, by making sure that headings are related to their corresponding subheadings) * Links between pages on your website or blog

Measure your progress with analytics

If you want to measure progress and track the performance of your SEO strategy, there are a few helpful analytics tools that can help you do so:

  • Google Analytics
  • Google Search Console (formerly Webmaster Tools)
  • Google Adwords Keyword Planner
  • Ahrefs or Moz for SEO research, competitive analysis and keyword research.

Seo strategies can be implemented in small steps over time.

When creating an SEO strategy, it’s crucial to think about the long term and not try to do everything simultaneously. Instead, think of your SEO as a series of small steps that can be implemented over time.

  • Start with one or two changes at a time, then look back on what you’ve done to see how they work. If they’re not working well enough, try something else.
  • When you have narrowed down what works best for you and your business, continue with those changes until they become a habit—but don’t stop there! Keep looking further into the future so you can plan how many more steps it will take before reaching your goals.

 SEO Techniques for Online Growth

  • Create a blog
  • Optimize your website for mobile
  • Create a sitemap
  • Create good quality content
  • Get links to your site

SEO Strategy Examples

The SEO strategy is a process that takes months to complete; even then, it’s never finished. The strategies listed above are just the foundation for an effective SEO campaign. Many other components make up an effective SEO campaign, but these are the most important ones to focus on first.


I hope this article has given you some ideas for creating your SEO strategy. Note that SEO strategies can be implemented over time in small steps and don’t need to be expensive or complicated. Remember that all businesses are unique and have different goals for their websites. It is essential to understand your audience, identify the keywords they use when searching online, create a link-building strategy based on those keywords, optimize existing web pages or create new ones with those keywords in mind (and remember: it’s never too early!), measure progress using analytics tools like Google Analytics.


Check out our material on Email marketing, Social media marketing, and Performance Marketing.

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