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The 16 Most Misunderstood Facts About Digital Marketing

The 16 Most Misunderstood Facts About Digital Marketing

The 16 most misunderstood facts about digital marketing

Digital marketing is an industry that has grown exponentially in recent years. Today, it’s not enough to have a website and hope that people will find it. You need to actively promote your business online by using different types of digital marketing channels such as SEO, PPC ads, social media, email marketing and many more. However, despite its popularity among businesses worldwide, there are still many myths about digital marketing that keep people from adopting it fully. Here are some of them:

Digital marketing is all about the website

Digital marketing is not just about the website.

The second most common misconception is that digital marketing is all about building a website. While this may have been true in the past, it isn’t anymore. Today, digital marketing encompasses a wide range of channels and techniques including email, social media, search engine optimization (SEO) and paid advertising on social networks such as Facebook or Twitter. The website can still be an important channel for your business but it’s no longer the only channel that matters! It’s also worth noting that even if you do decide to spend money on paid promotion via Facebook ads or Google AdWords campaigns, your company won’t get any conversions from those campaigns unless people visit your site first which means getting traffic from other sources like organic search results or referrals from friends/family/colleagues etc will always be more important than having a pretty looking mobile-friendly WordPress theme installed on your site

Mobile marketing is simply digital marketing

There’s a lot of misunderstanding about the differences between mobile marketing and digital marketing. Mobile marketing is not just another subset of digital marketing: it’s a specific type of strategy that focuses on the mobile channel, which includes apps and services like in-app ads, SMS, push notifications and more.

Social media is the new SEO

While social media can’t replace SEO, it’s a great way to get in front of new customers. If you’re not already doing so, you should spend some time on social media. Don’t just promote your own content—engage with potential customers and help them solve their problems. This will make you more relatable, which is important if you want people to trust what they read from your site or blog.

As an added benefit, the more time and effort you put into social media marketing, the more authority sites like Google will attribute to your company page links (i.e., when someone searches “best digital agency”). With this type of authority comes higher ranking in SERPs (search engine results pages), which means more traffic for your website

Content marketing is a synonym for blogging

If you’ve been around the digital marketing space for a while, you might have heard people talk about content marketing. But what exactly is it? Is content marketing just blogging?

If you look up the definition of “content” in the dictionary, it says: “Something that forms or gives rise to something else.” In terms of content marketing specifically, you’ll see that it’s a strategy based on creating and publishing valuable information that attracts your target audience. It’s not just blogging—it’s a process and mindset with which brands build loyal relationships with customers over time by engaging them with relevant messages at just the right moment.

All businesses are going digital

All businesses are going digital.

Not all businesses should go digital. It’s just not true, and it’s dangerous to think that way.

Marketing is just advertising on different channels

The word marketing can have many meanings, but the most common definition of marketing is the process used to create, communicate and deliver value to customers.

Marketing is not just about advertising or digital. It’s a holistic process that involves many different elements:

  • Understanding your customer’s needs and wants (market research)
  • Developing products or services that fulfill those needs or desires (product development)
  • Creating programs to promote and sell products/services (marketing strategy)

Digital marketing and social media are free

Digital marketing and social media are free. But it takes time, money, patience and a lot of hard work! Social media marketing is not rocket science but it can be very difficult to do properly.

There’s no need to measure ROI of a digital marketing campaign

You can measure the ROI of a social media ad, but it’s not necessary.

If you want to measure your ROI for every campaign, then by all means go ahead. But if you want to get started with digital marketing and improve your results over time, measuring impressions or clicks is not how you should be doing it.

Paid search ads alone can generate enough traffic to a website.

Paid search ads alone can generate enough traffic to a website.

Google AdWords and Bing Ads are two of the most popular paid search advertising platforms. With these tools, you’ll be able to create an ad campaign that delivers relevant ads directly in front of your target audience—and pay only when people click on those ads. This is why it’s common to hear people say that “search engine marketing (SEM)” or “pay-per-click (PPC)” campaigns work best when they’re started with paid search ads alone.

But SEM is never just about clicks; it’s about conversions—followed by sales or signups or whatever other goal you have in mind for your campaign. If you’re not also investing time and effort into optimizing your organic results for each keyword phrase, then all those potential customers who find their way there organically won’t convert either!

SEO has reached its end.

SEO has reached its end.

Nope! This is a myth, perpetuated by those who don’t understand how to do it well. There are plenty of companies that still use SEO as their primary source of traffic, and they rank well on Google because they know how to execute the craft correctly.

You might not be ready to do it now—but check back in a year or two. You’ll see how much easier it is with great tools like Ahrefs’ content marketing toolset than ever before!

SEO and SEM are one and the same.

SEO and SEM are not one and the same. SEO is concerned with improving the visibility of a website or web page in unpaid (organic) search engine results, whereas SEM refers to the process of gaining traffic from paid search results. Although there may be some overlap between SEO and SEM, it’s important to understand that these two disciplines are different processes.

The confusion between SEO and SEM stems from the fact that both rely on optimization techniques, but they target different types of traffic. In general terms, optimizing content for free organic search results is an exercise in keyword research; while paid search requires you to bid on keywords using PPC models like AdWords or Facebook Ads so that you can appear above your competitors in paid rankings when people search for specific products or services related to whatever it is you’re selling.

Long-tail keywords are more effective than short ones.

Long-tail keywords are more effective than short ones.

The reason is that long-tail keywords have more search volume and lower competition, so you’re less likely to get your content lost in the noise. In fact, one study found that a 10% increase in keyword length can boost organic traffic by up to 60%.

Plus, longer tail keywords are easier to rank for because they’re less competitive. They also convert better because they attract more qualified users who have high intent and are looking for specific information rather than general information on a topic (like “how to start a blog”).

What’s more: long-tails are easier to optimize for than short ones because there’s only one or two ways you can optimize them—versus many different ways with shorter tail terms.

Online reviews don’t matter, even if they’re bad.

Online reviews can help you improve your business in many ways. Here are just a few examples:

  • Improve your marketing strategy by using the reviews to understand what people like and dislike about your products, services and website. If people say they don’t like your website’s layout, you can use that feedback to make changes that will create more satisfied customers.
  • Improve customer service by using the reviews as an opportunity to learn from mistakes made in serving customers and make sure those mistakes aren’t repeated in the future (or at least not often).
  • Improve products or services by taking note of products or services that customers want added or improved upon, then working on creating those changes for current or future customers who want them.

Data-driven strategies lead to better conversions.

Data-driven strategies can help you to make better decisions, but they’re not always the best option. If a strategy is based purely on data and doesn’t take into account other factors (like the preferences of your target audiences), or focus on what’s most important to those audiences, it may leave you with little room for growth. Instead of relying solely on data, seek out opportunities to use it as an additional resource in order to facilitate more informed decision making.

Data can also be used to identify customer needs and understand their preferences – which can be used as a way for companies to optimize processes and improve customer experience across various channels. In fact, according to Gartner research group CIOs who use data analytics have access to more information than ever before – however only 18% are able to effectively act upon it due largely in part because there are so many different sources available today (such as social media platforms).

Customers won’t pay attention to videos longer than two minutes.

People tend to think that longer videos are better, but that’s not always the case. If you have a lot of content to get through, it can be tempting to create a video that’s longer than necessary. However, a good rule of thumb is not to make your videos too long—especially if you want them watched!

According to research by Wistia and Vidyard, customers won’t pay attention once they hit two minutes. Yet they found that 80% of people will still watch up till five minutes and 30% will watch 6-10 minutes. So what does this mean for your digital marketing strategy? The best way to know how long your video should be is simply from testing different lengths and seeing which works best for your audience!

Digital marketing is not as simple as it sounds.

It may sound simple, but in reality digital marketing is a complex field. It involves many different aspects—from website development and design to mobile optimization and social media management.

It’s also not just about the website. The most successful brands have expanded their reach by creating an entire ecosystem of content that includes blogs, eBooks, infographics and more.

Similarly, although many companies invest heavily in advertising (especially paid search), there are other ways to generate leads without paying for them—like content marketing or email outreach campaigns.

The thing is that many marketers are still stuck in the past. They’re still thinking of digital marketing as just another channel, like TV or radio advertising, and they don’t realize how much it has changed over time. It’s time to stop treating digital marketing like something you can outsource to a third party, and start taking control of your own campaigns!

 

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