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The punniest media buying puns you can find

The punniest media buying puns you can find

The punniest media buying puns you can find

Media buying, while sometimes derided as cheap humour or even a sign of bad writing, the pun is a powerful tool in the marketer’s arsenal. A good pun can grab attention, hold it and make people recall your brand or message long after seeing your ad. In honour of St. Patrick’s Day—and because we love puns—we’ve pulled together 30 of our favourite ones from around the web.

The pun is the lowest form of humour.

The pun, a form of wordplay, is a joke that uses a word or phrase with multiple meanings. For example, “I’m going to do the laundry” could be interpreted as both intending to wash clothes and going to prison.

Puns can often be used in advertising to create humour or an emotional connection with the audience. They’re also frequently used by comedians because they are one of the easiest ways for a comedian who isn’t particularly funny (or has nothing else to say) to make people laugh.

The pun is the highest form of humour.

As a copywriter, I consider puns the highest form of humour. They’re also the most effective way to make people laugh and remember your brand. These are a few of my all-time favourite punny media buying puns:

Love them or hate them, puns are a powerful tool in a marketer’s arsenal.

There’s a reason why puns are one of the most effective forms of wordplay: they’re easy to remember, and they can be so much more than just a joke. Punning can make a brand memorable, create an emotional connection with its audience, or even set up a marketing campaign that will go viral.

This article provides you with 30 of the best puns in media buying. Some are funny; some will make you groan, but all will elicit some reaction from readers who have read them before (and therefore cannot un-see them).

Whether it’s love or hate that comes from these puns depends entirely on what type of person you are: if you’re into jokes, then these will probably tickle your funny bone; but if not, then prepare for some severe eye-rolling—either way, we hope there’s at least something here for everyone!

A good pun can entertain an audience.           

Good puns can be used to entertain an audience. A pun is a play on words meant to surprise and amuse, but they don’t always have to be humorous. Some of the most famous examples are political satire, as in this old joke: “What do you call a man with two brain cells? A genius.”

The power of a well-placed pun is that it creates an unexpected connection between two concepts, so when people hear it, they will remember what you said. This can be very effective in advertising because advertisers want their audience to reflect their brand or message long after seeing their commercial or ad campaign.

A good pun can grab attention.

Puns are a fun way to grab attention, making them perfect for marketing. A pun is a play on words that can make people laugh, but sometimes it’s the best way to spark interest in your product or service. Puns also can make people remember your brand, even if they don’t know why.

For example, you could use this pun: “Puns are great for getting attention.” It’s clever enough that someone might realize it’s a pun after reading what you wrote (and then maybe even share it with their friends).

A good pun can make your audience recall your brand or message well after seeing your ad.

A good pun can make your audience recall your brand or message well after seeing your ad.

Think back to the last time you saw a commercial and how long it took for them to leave your mind. Now think of one that had a memorable pun in it—how quickly did that ad come to mind? Chances are if the humour wasn’t funny enough, it didn’t stick with you.

Punning is an excellent way to grab attention because it’s unexpected; when we see an unexpected twist on a phrase or word in an ad, we want more! We want to know what other surprises this company has for us—and then we’ll remember that company when we’re looking for something new and exciting from them!

In honour of St. Patrick’s Day, we’ve pulled together 30 of our favourite puns in advertising…and a couple of terrible ones to illustrate what happens when it goes wrong and becomes a groaner.

In honour of St. Patrick’s Day, we’ve pulled together 30 of our favourite puns in advertising…and a couple of terrible ones to illustrate what happens when it goes wrong and becomes a groaner.

1-2 – Good Puns

3 – Bad Puns

  1. “Clean up with Dawn.” – known as the ad that made soap funny, the famous spot featured a bird covered in oil and showcased how Dawn soap was effective at cleaning up even the worst messes…and making fun of housewives for being messy cooks who wasted soap on their dishes.

As the ad opens, we see a housewife standing over her stove and frying up some bacon. She’s upset because she accidentally spilt some of the grease on her countertops, but she doesn’t know what to do with it. She tries putting it in the sink, but that doesn’t work. Then she decides to try washing off the countertop with soap. This isn’t enough, though; now there are bubbles everywhere! The housewife gets angry and throws down a bar of soap in anger—it seems like nothing can stop this mess from happening again…until Dawn comes along and cleans everything up (and makes fun of how messy housewives are).

The spot was so successful that it won several awards, including two Clios at Cannes Advertising Festival and one Grand Effie Award for “Best Overall Media Campaign for a National Brand.”

In addition to being funny, this commercial also illustrates how effective Dawn dishwashing liquid is at cleaning up even the worst messes around your home or office kitchen!

Puns can help make your ad memorable, but they can also backfire. Choose your puns wisely!

 

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