Digital marketing and a list of digital marketing channels like Search Engine Optimization.

What is Digital Marketing?

To create a list of digital marketing channels, we must first understand what digital marketing is. Digital marketing uses marketing channels, such as the Internet, mobile phones, and social media platforms to market a product or service digitally. It is a relatively new form of marketing which has grown in prominence over the last decade. The term digital marketing can be easily interchanged with digital advertising, PR, and online marketing. Digital marketing refers specifically to using digital channels for marketing products or services.

Types of Digital Marketing

Search Engine Marketing

SEO | Search Engine Organic

Search Engine Optimization is the process of getting tactics that can help develop your website’s visibility in search engine results. The tactics include optimizing:

• Your page’s content to ensure that Google can find it and then index it.
• Link structure to ensure that you’re sending lots of valuable links to your site.
• Optimize your site.

On-Page Search Engine Optimization

The first step in search engine optimization is on-page SEO. The goal of SEO is to make your website as “searchable” as possible. SEO involves using the right keywords and titles so that the search engines can better understand what your content is. It also involves building high-quality content that is worth reading.
Also, the content on your website must be well-written, relevant, and optimized for search. The page’s content excludes spelling errors, wrong grammar, and an unstructured layout.

It also has to consider the content on your website’s homepage and any internal links. Search engines consider all of these factors when determining the quality of content on your website.

Off-Page Search Engine Optimization (SEO Backlinking)

Off-page search engine optimization, also known as organic SEO, allows businesses to improve their rankings in search results without paying for ads. Instead of focusing on on-page orders determined by the web site’s content, organic SEO focuses on improving the quality of links between a website and other websites on the web. The linking process is known as SEO backlinks or SEO backlinking. Backlinks are links that point to a website considered to be of higher quality than other links.

Pay-Per-Click | PPC

The term “pay-per-click” refers to the advertising model in which an advertiser pays a publisher for each person directed to the advertiser’s web page by a user clicking on an ad. The amount an advertiser pays for a click depends on various factors, including the size and placement of the ad, the advertiser’s bid, and the publisher’s click price. The click size refers to the amount of traffic a user delivers to the advertiser’s web page. The placement of an ad relates to the ad’s position on the page.

These ads usually appear on the top of search engine result pages. They are sometimes targeted towards a specific industry or interest, such as a particular type of product or business, geography, or demographic. For example, you can create PPC ads by using Google Ads.

Social media marketing

Social media marketing happens when we use different social media platforms to engage with our prefered audiences to grow our brand either by Engaging, entertaining or delighting. We also engage them by offering our goods and services. The most used social platforms are Facebook, Instagram, Pinterest, Youtube, Twitter, Tumblr, WhatsApp and LinkedIn. There are paid and non-paid social media marketing options. The media approach will vary depending on your prefered target audience.

Content marketing:

Content marketing is essentially a form of marketing where the primary goal is to create content that is useful, interesting, and delivers value to the end-users. It’s an ongoing process that uses storytelling and other methods to engage and persuade. The content marketing industry is one of the fastest-growing industries in the world. Companies use content marketing such as Podcasts, eBooks, blog posts, infographics, white papers, and videos.

What are Marketing Channels?

Marketing channels are the set of people, organizations, and processes used to transfer goods from the producer to the point of final consumption. Marketing channels are the set of people and organizations that work together to move goods from the producer to the end of final consumption. The four main marketing channels are the supply chain, the distribution chain, the sales channel, and the marketing channel. The supply chain is the set of people and organizations that manufacture and deliver products to the distribution chain.

Channels in marketing?

Professionals use various marketing channels to target their audiences, including direct selling, catalogue direct, network marketing, digital advertisement, Events, Email marketing, SEO marketing, indirect marketing, and Value-added- resale.

List Of Digital Marketing Channels

Direct selling

This marketing channel refers to direct professional communication with customers to sell products or services, often with little interaction with a company’s employees or administration. Many direct selling companies use traditional marketing channels, such as advertising, to reach customers. However, some companies use direct selling for marketing products and services to customers without the traditional presence of a company’s employees. This can be accomplished through various marketing channels, including Internet marketing, social media, and word-of-mouth marketing.

Catalogue Direct

Catalogue Direct is a channel where potential customers browse through printed or digital catalogues to make a purchase. This channel is ideal for businesses that have products or services that are better served through in-person interactions but still want to be able to reach customers who are more interested in online shopping. Because of this, using catalogue direct as a primary channel allows you to reach customers who would have otherwise gone elsewhere, increasing the amount of revenue you generate in the long term; this is the ideal channel for businesses who want to make in-person interactions with their customers on a digital space.

Events

This channel helps marketers communicate with their clients in the form of a live event and reach new customers. Live events can also help build a loyal audience by creating a sense of community between a business and its audience. In some cases, they can improve the customer experience by reducing the number of steps required to complete a transaction.

Indirect marketing

Indirect marketing is advertising that does not directly feature the product being advertised. It may take the form of an advertisement, a television commercial, a radio ad, a print ad, a billboard, a website advertisement, a social media post, or a mobile advertisement. Indirect marketing is used to promote products and services to people who are not directly seeking them and encourage the purchase of a product or service by enabling the consumer to think more about the product before buying. For example, a manufacturer sells to a retailer.

The marketing medium channels?

Marketing mediums refer to a blend of options companies have at their disposal during the promotional period, or they may use traditional marketing methods such as television, radio, and print ads. Many companies use a combination of these mediums depending on their target audience and the type of product they are trying to sell. Some companies advertise through television, radio, and newspapers, while others advertise through direct mail, email, and other electronic mediums.

What is Advertising media?

Advertising media includes various mass media and other channels that businesses use to promote and sell their service, brand, and products. In order to be effective, advertising must reach its target audience within the context of the message. Advertising must also be able to achieve its purpose without being intrusive. There are six types of advertising media Video advertising, YouTube and television. Channel decisions are essential to marketers since they have a long term commitment, affecting their customers’ accessibility.

We come to the end of our list of digital marketing channels. We also have blogs about Social Media Checklists, Digital Marketing Channels and Email Marketing.