Marketing Advice China

by | Aug 23, 2022 | General Business

Marketing Advice China

Marketing advice china: if you’re an e-commerce business, the last place you want to be in China. Even though over 730 million internet users in China and about 552 million have smartphones, getting traffic to your site can be challenging.

Look to the local social media platforms.

As a marketer, you might think it’s impossible to reach Chinese customers without using a global social media platform like Facebook. However, there are plenty of options for getting Chinese people locally and making your business successful. If you’re looking for marketing advice in China, here are some ways you can use local social media platforms to reach your audience:

  • WeChat: This is the most popular messaging app in China. It has more than 1 billion monthly users and allows people to send text messages, voice messages, video clips and other files within private chats or groups.[1] You can also make live broadcasts by broadcasting videos through WeChat and interact with users through polls and questions.[2] By creating an account on this platform and interacting with potential customers through it, you’ll be able to connect with them personally while building trust between yourself and them, so they will be more likely to purchase from you later on!
  • Douyin (formerly known as Tik Tok): This app allows users to create short videos (up to 15 seconds) based on specific themes or topics that they then share publicly online via link-sharing websites such as Reddit, where other users can view or comment on their creations.[3] In addition to its popularity among young adults, we found that many celebrities were using this platform, too, so if someone wants advice from these stars about how best to use this app, check out our article!
  • Kaixin001: This website features content written by regular members about everything ranging from politics, news stories, etcetera. All related content is categorized across several different categories, including “business”, “news”, “technology”, etcetera, so if you want some advice about how best to utilize any one particular category, then click here!

Do not use your name for the domain URL

If you want your website to be successful in China, using a domain name that is easy to pronounce and spell is crucial.

A good rule of thumb: use a domain name that is easy to remember and type. Also, consider how others pronounce it when they speak about your company or brand. In most cases, you should avoid using your name as the central part of the URL. This can be especially important when dealing with local businesses with multiple locations or branches (e.g., Walmart China vs Walmart china).

Make sure your website is mobile-friendly.

Mobile internet users in China spend more time online than in other countries. They spend three times as much time on the internet via their phones than on a desktop computer and two times more than users in other countries. And this isn’t just because there are more mobile devices in China: on average, according to a 2014 survey by iResearch Consulting Group, Chinese people use their mobile devices for four hours each day—more than any other country surveyed except Saudi Arabia.

Mobile device penetration is also high: it’s estimated that there will be 635 million smartphone users by 2020 (and over 700 million by 2022). Unlike many western markets where people have multiple devices (e.g., smartphones and laptops), most Chinese internet users only have one device—the smartphone—so optimizing your website for mobile is vital!

Use Chinese content.

Use Chinese content. You need to use the Chinese language and character set, but it’s also essential to include local slang and numbers. If you are trying to target the younger generation, use their language in your ads.

Include key local terms in your ad copy, like “鼻涕虫 (bītǔchóng),” which means “nasal mucus worm” or “nose hairworm.” Some people call their nose hairs when they are long and make them look like worms coming out of their face holes! In addition, if you have a new product that only works on a specific phone model or operating system version, this is an essential piece of information for consumers who want to know what kind of device they need before purchasing from you.

Emphasize videos and images.

In China, images are more important than words. A picture paints a thousand words, after all. You’ll find that people in China are much more likely to share and watch videos than to read long-form content or skim through an article like this one.

The reason is simple: many Chinese netizens consume information via their mobile devices (particularly smartphones), so they’re looking for short bursts of information rather than lengthy articles on their phones. Images are also far better suited for use on social media platforms like WeChat, which has become the primary news and entertainment source in China since its launch in 2011.

In addition to being more widely used by mobile users and social media users alike, images have another advantage over text-based content: email open rates tend to be higher when marketers include visual elements like photographs or screenshots alongside their text-based messages (which should also be kept short). This means that marketers who include photos within their emails will have a better chance of getting those messages opened by subscribers who receive them via email marketing campaigns (like those sent out by MailChimp).

Think of China as its country, “The New China.”

Think of China as its country, “The New China.”

The Chinese people are fiercely proud of their country and heritage. They’re also constantly reminded that they live in one of the world’s most rapidly developing nations, with an economy growing at double-digit rates for decades. As such, they want to show off how modern and developed they are—and how well they can compete with other countries.

For marketers looking to sell products or services in China, you need to treat your Chinese customers like citizens of a different nation: think about your message from their perspective instead of just thinking about what will work back home (or even in your home country). If you don’t adapt your marketing strategy accordingly, there’s no way you can hope for success in The New China.

Use content marketing.

Def:- Content marketing is a strategy that uses content—such as blogs, videos, podcasts, and infographics—to attract customers. Using Content marketing, you must aim to build customer relationships by providing them with valuable information. Content marketing can help you:

  • Build trust with your audience
  • Build credibility for you or your business
  • Build authority in your industry
  • Generate awareness about your brand or business offerings (e.g., products or services)

Content marketing can also drive traffic to your website or social media page by sharing the content you create with people who will find it interesting and valuable enough to click through the links provided within this article. When it comes to driving conversions (e.g., making sales), many marketers report success using email campaigns in conjunction with their other lead generation efforts, such as paid ads on Facebook or Google AdWords ads (both free).

Offer multi-language options for mobile sites.

For example, if you’re a Spanish-language business looking to expand into China, you’ll need to ensure that your website is translated into Chinese. Several free and low-cost options are available if you don’t have native speakers on staff or the budget for outside help.

One of the easiest ways to translate your site is through Google Translate. This web service uses automatic real-time translation software updated frequently by human translators. It also allows users to submit suggestions for improvements that can be used when translating new sentences or phrases without additional charges (as long as they don’t change the meaning).

If you want more control over how your content is translated or want access to tools like image recognition technology, so users don’t need any knowledge of Chinese characters at all when browsing through products on your site, then there are other options available such as Translation Hub which allows users access different levels of translation depending on what type of text input they’re looking for: Basic ($0 per page), Standard ($1 per page)

and Premium ($2 per page). Another option is Yee Translate which allows users access professional translations from native speakers at rates ranging from $10-$30 per hour depending on whether it’s an individual translator working alone on one project versus multiple translators working together on numerous projects simultaneously; however, if this isn’t cost-effective enough then there may also be cheaper alternatives such as Google Translate where users can get essential translations done quickly without paying anything upfront but will incur costs once their account reaches maximum capacity using this method.”

Remember about human interaction when email marketing or social media campaigns are directed at Chinese customers.

When communicating with Chinese customers, make sure that you use a personal touch in your marketing. It’s essential to clearly explain what the value is for them when engaging with your brand. Suppose their language skills are limited and they’re unfamiliar with your company or product. In that case, you must explain clearly why they should buy from you instead of another company selling similar products.

Regarding language, it’s important to remember that there are two types of Chinese: Mandarin and Cantonese (which have their spelling conventions). You’ll want to ensure that any content on your website is written in both languages so that Chinese consumers reading about your products can understand them easily. It also helps to translate this information into simplified characters since most people no longer read traditional/complex characters!

You must be aware of the rules and regulations in China.

You must be aware of the rules and regulations in China. Also, be mindful of the local laws, customs, culture and language. You will also have to learn about the economy to make money here.


The Chinese market is one of the fastest growing markets globally, but it can also be very competitive. With so many companies vying for customers’ attention, you need to have a strategy to help you stand out from your competitors. This article has given some great tips about how to do just that!