20 Up-and-Comers to Watch in the pay-per-click Industry

by | Sep 19, 2022 | General Business

20 up-and-comers to watch in the pay-per-click industry

Pay Per Click | The pay-per-click sector is changing, and it’s changing fast. A recent Association of National Advertisers report showed that marketing budgets are increasingly dedicated to new technologies. For example, behavioural targeting and social media. Still, signs point to mobile as the most significant area for growth in the coming years.

Sara Shapiro Dunne

Sara Shapiro Dunne is the CEO of Clicks & Views, an agency specializing in PPC management and training. PPC Hero earned recognition as one of the top industry experts. PPC Hero recently won one name in the Pipeline’s magazines. “20 Up-and-Comers in the Pay Per Click Industry You Need to Know Now.”

She was also a speaker at one of our conferences. Pubcon Las Vegas 2019. Where she spoke on a panel called “The Future Of Paid Search. Optimizing For Voice Search With Google Home.”

Martha Heskett

Martha Heskett is the founder of Sparkler, which helps brands on social media. She has a strong background in marketing and analytics and is an expert in search engine optimization (SEO) and social media marketing. Her company’s website lists her as a thought leader in digital marketing.

Steve Hammer

Steve Hammer is the co-founder and CEO of AdGooroo, an SEO software company. He has a PhD in psychology from the University of Pennsylvania and was previously a behaviour therapist at Louisiana State University’s Department of Psychiatry.

Hammer began his career in the pay-per-click (PPC) industry by founding Think Big Digital, where he served as CEO for nearly six years before selling it to Accenture. In 2011, he founded AdGooroo, specializing in analytics for PPC professionals.

Nicole Mintiens

Nicole Mintiens is the founder of Mintiens Marketing, a Toronto-based company that provides pay-per-click management, SEO, and web design services. Mintiens Marketing won awards for its marketing services. “One of 20 up-and-coming PPC experts by the Pay Per Click University”. A name by Nicole

Joel Bondorowsky

Joel Bondorowsky is a digital marketing consultant with more than 15 years of experience in the field. He has worked with many companies through his company, Bondorowsky Media, to help them grow their businesses through pay-per-click advertising.

Bondorowsky specializes in search engine optimization (SEO) and pay-per-click (PPC). He has experience with display advertising, email marketing campaigns and social media strategies.

Jeff Ferguson

Jeff Ferguson is the founder of Epic Advertising and has been an AdWords expert for over ten years. He worked for Google and other companies and has been a best-selling author. In addition to his work in PPC, he has also worked with large brands on SEO strategies and other advertising campaigns.

Ferguson regularly speaks at conferences, notably, Search Marketing Expo (SMX) West and SMX Advanced and is featured on sites like MozCast Live! He holds an MBA from Pepperdine University, receiving honours for his classwork with AKA one of the top 50 alums by their Alumni Association in 2015.

Jasmine Sandler

Jasmine Sandler is an industry expert, author, speaker and consultant. She is the founder of AdWords Zen, a consulting firm that helps businesses with their PPC campaigns. Sandler’s work has been featured in Forbes Magazine and Entrepreneur Magazine, amongst others.

Ann Stanley

  • Ann Stanley

Ann Stanley, a frequent speaker at conferences who shares her expertise with audiences through her blog, has been named a Google Certified Partner and is the founder of Ann Stanley Marketing.

  • Accountable Marketing

This company specializes in pay-per-click advertising and offers consulting services to help companies improve their online presence. They work with Fortune 500 companies like Microsoft and Adobe, as well as smaller businesses.

Larry Kim

Larry Kim is the founder of WordStream, a Google AdWords and Bing Ads agency. He’s a veteran in the pay-per-click industry, having worked with many Fortune 500 companies. Larry has written articles on how to optimize your search engine marketing. Also, how to rank higher in search engines like Google or Bing.

Anna Crowe

Anna Crowe is a digital marketing consultant and writer specializing in pay-per-click advertising. She has been in the industry for over 15 years, working for large companies like Apple, Microsoft and P&G. She also has her blog, where she writes about anything from SEO to content marketing to social media advertising.

In addition to consulting work with several small businesses on their PPC strategy, Anna offers classes at the University of Washington on how to use Google Analytics effectively as well as hands-on workshops at local community centres where she teaches users how best to use their accounts on platforms such as Facebook and LinkedIn.

Samantha Noble

Samantha Noble is a marketing strategist and speaker who has worked with some of the biggest brands in the world. She has written for some of the biggest publications in the world and is often recognized as one of the top female leaders in PPC by industry experts. She was named one of BtoB Magazine’s “Top 25 Under 25.”

In addition to being a pioneer in this field and building her agency, Samantha teaches at conferences worldwide with Google and other leading brands.

Purna Virji

Purna Virji is the CEO of AdSense Flipper, a company that helps businesses grow their revenue with pay-per-click advertising. She has been in the pay-per-click industry for over 15 years and has helped many companies grow their revenue with PPC advertising. She is also a sought-after speaker at conferences where she shares her knowledge about all things PPC.

Matt Umbro

Matt Umbro is the founder and president of Umbro Digital, a Vancouver-based digital marketing agency specializing in PPC, SEO and content services.

He has extensive experience working with large brands like Coca-Cola, Disney, Apple and many others. He works closely with the University of British Columbia’s Sauder School of Business to provide his expertise on social media marketing strategies for startups.

Jeff Sauer

Jeff Sauer is the founder of Search Influence University, an online training program for those who want to learn about the world of SEO and PPC. He has been in the industry for over 20 years and has worked with large corporations such as IBM, Oracle, Wachovia Bank and Dell.

Jeff is one of the leading experts on Google AdWords, Bing Ads and Facebook Ads, and PPC strategy in general. His passion for helping companies grow through digital marketing has made him one of today’s most sought-after consultants by brands like Dell Technologies (one of Forbes’ Top 100 Best Big Companies To Work For), Microsoft (the most prominent computer software corporation in the world), The Home Depot (one of Fortune 500’s most significant retailers) and many more.

Craig Danuloff

Craig Danuloff is the founder of AdGooroo, a pay-per-click research firm that offers “real-time” data on Google AdWords. He also wrote The Definitive Guide to Google AdWords, a book that helps marketers optimize their campaigns and understand how to use paid search marketing.

Danuloff has been involved with digital marketing for nearly 15 years; he worked for several companies before founding his consulting firm in 2006. His experience includes stints at Google and Yahoo!, where he focused on SEM (search engine marketing).

Marty Weintraub

Marty Weintraub is the founder of the Weintraub Group, a pay-per-click advertising agency. He has been featured on CNN and ABC News, and he’s published several books on pay-per-click marketing. He holds a degree in Marketing from the University of Pennsylvania.

Lisa Raehsler

Lisa Raehsler is a Marketing Director at HubSpot. She has over 15 years of experience in marketing and digital strategy, helping companies grow their sales and revenue through PPC advertising. Lisa is also passionate about helping others succeed in the industry through her website, LinkedIn group and speaking engagements.

Brad Geddes

  • Brad Geddes is a marketing consultant who specializes in pay-per-click advertising. He has spoken at numerous conferences and seminars, including AdTech New York, the Search Engine Strategies conference series, and the Search Marketing Expo.
  • He is the author of several books on pay-per-click advertising, including How to Make Big Bets in PPC and Double Your Business Through PPC Marketing.
  • Geddes has worked with many large companies, including Microsoft, IBM, Xerox and Amazon.

Gary S. Marshall

Gary S. Marshall is the CEO and founder of ExactTarget, a marketing software company acquired by Salesforce in 2012 for $2.5 billion. He currently serves as Chairman of the Board of Directors for Salesforce and the Board of Directors for The National Center for Missing & Exploited Children (NCMEC).

In addition to his work at ExactTarget and NCMEC, Marshall has also served on many boards over the years—including AOL, IAC/InteractiveCorp., IMS Health Inc., InfoUSA Inc., Telephia Inc., and Arinc Inc.—and was named one of America’s 100 Most Influential People by Time magazine in 2007.

These smart marketing people can help you with your pay-per-click campaigns.

Pay per click (PPC) is a way to pay for advertising, typically through search engines. These experts in PPC can help you with your campaigns and make sure you get the most out of your advertising budget. They have experience with all the major platforms, including Google AdWords and Bing Ads. They know what works best on each platform and how to get it done right—no matter what business you run or industry you’re in!

Conclusion on pay-per-click advertising

If you’re looking for the right people to help with your pay-per-click campaigns, these 20 up-and-comers in the industry have proven themselves worth their salt. From seasoned veterans like Martha Heskett to rising stars like Jasmine Sandler, there are plenty of great options. We hope this list has given you insight into which ones might be best suited for you and your needs!


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