Search Engine Optimization Today

by | Sep 7, 2022 | General Business

Search Engine Optimization Today

Google’s algorithms have gotten smarter over the years. That means if a website used to rank well because it was using black hat SEO, it might not be penalized by Google now. However, this doesn’t mean that there are no penalties for using black hat tactics—it just means that there may not be any quick wins regarding getting them back on track.

Algorithms are becoming smarter every day.

  • [Google’s algorithms are constantly improving] (
  • Google is constantly changing its algorithms to improve its results’ quality by reducing spam and improving relevance.
  • They’ve been testing a new algorithm for the last few months to make websites appear in search results based on what they’re looking at right now, rather than just using historical data to identify relevant content. This means that if you’re looking for something specific (like how do I find my glasses? Or how do I get rid of belly fat?), your searches will turn up with more accurate results that are more likely to keep you around long enough for them to make money from you.[3]

SEO is more than just keywords now.

At the core, SEO is about improving a website’s visibility in search engines. It’s about ranking higher for your targeted keywords and making sure that users see you when they perform a search.

Many factors go into optimizing a website for search engines, but one of the most important is ensuring it’s optimized for all visitors. When your site is well-optimized, it will perform better across every device and browser—from desktop computers to mobile phones—and be easier to navigate by users who may not be familiar with HTML5 or JavaScript.

SEO relies on technical quality, not just keywords.

With so much chatter about keywords, it’s easy to assume that SEO is all about the words you use. While keywords are still important, they aren’t the only thing that matters in today’s digital landscape. Technical quality and user experience should also be considered when creating content for your website or blog.

To rank higher in search engines, a site needs to be accessible by both humans and machines alike:

  • Users must be able to find your site easily through searching on Google or other search engines like Bing or Yandex (Russia).
  • This means writing for humans first—using clear language that isn’t too complicated for users new to your topic—and then adding relevant keywords where appropriate.

Black hat SEO won’t get you very far anymore.

The days of black hat SEO are over. Google’s algorithms have gotten so smart that they can detect it, and if you’re caught doing it, you will be penalized or removed from their search index. Not only can that but doing black hat SEO get you into legal trouble too!

If it looks spammy, Google will see it as spammy.

As the search engine algorithms get smarter, there’s a good chance that Google will know if you are trying to game their system. If something looks spammy, Google will penalise it and remove it from its index entirely. In other words, if your site has been flagged as being low-quality or spammy by Google’s algorithm, then they won’t show it on their results pages—and if they don’t show it on their results pages, no one else can find it either!

Mobile-first indexing is the way of the future.

Mobile-first indexing is a way to index content focused on mobile devices. Google has been pushing the concept of mobile-first indexing for years and has already made great strides in this area. As more people use their smartphones and tablets to search for things, it only makes sense for Google to focus on those searches instead of traditional desktop PC searches. The first step in accomplishing this goal was by creating a separate mobile version of their search engine called “Google Mobile Search.” This was essentially an abbreviated version of their main website that would show up when someone used a mobile device to search online.

As you can imagine, this method had some limitations as it didn’t allow websites full control over what would appear within these results – especially if they wanted them included within regular organic listings (i.e., not just at the bottom). However, Google realized something important: most people weren’t searching from their desktops anymore! Many had switched from those devices because they were easier/lighter/cheaper than laptops or desktops! This led us into today, where we have…

Google’s algorithms have become much smarter, so black hat tactics won’t get you very far and can even hurt your site’s rankings.

Google’s algorithms have become much smarter, so black hat tactics won’t get you very far and can even hurt your site’s rankings.

The first thing to understand is that Google has a huge team of engineers working on search results and constantly working to improve the quality of their search results. They also update their algorithm over one hundred times per year, and each update brings new concepts, rules or signals that affect how specific queries are ranked in the SERPs (search engine results pages). In addition, changes are being made for Google to deal with spammy sites and SEOs, trying to manipulate them into ranking higher than they should be.

Nowadays, if you want your website or blog on top of SERPs, you will need more than just some SEO knowledge or strategy; instead, you need great content! This means having good quality articles; relevant topics; freshness (i.e., updated regularly); links from reputable websites/blogs etc.


We hope this post has helped you understand what SEO is today and how it can benefit your business. Please contact us if you have any questions about our services or want some help with your website! We’re always happy to chat with potential clients about what we do best: helping them get found on Google by providing great content and technical expertise.