Social Media Marketing

by | Jun 22, 2022 | General Business


Social media marketing (SMM) has become prominent in today’s businesses and is just another channel for marketing which uses social media platforms, apps and websites as a marketing tool.

These social media platforms enable businesses to connect with their audience to;

  • Build a brand
  • Increase sales
  • Drive traffic to a website
  • Build a community of followers around their brand to share and engage with content.

SOCIAL MEDIA MARKETINGSocial media marketing trends with influencer content significantly impact buying decisions; marketers are strategising how best to capture the well-seen competitive advantage that engagement with crucial audiences can deliver rapidly and more effectively than traditional marketing. For example, a recent study by HubSpot found that brand advocates — those who share positive content and engage in conversations with brands on social media — are three more inclined to purchase than those who are passive followers. Similarly, a study by Lithium found that social media marketing campaigns with influencer content outperform traditional campaigns in brand awareness and buy intent. This is because influencers can generate a much deeper engagement than a brand’s traditional marketing efforts.

Business owners are often tempted to use all available social media platforms. The fact remains that some social media platforms are more suitable for marketing than others. This means you must ensure that you use the right social media platform depending on the target audience for your business activity. This way, your marketing campaigns become more effective in reaching conversions and the amount of revenue your business generates. This article teaches you about the best performing social media marketing platforms, the kind of audiences present on these platforms, how they can help you reach, and the goals they can help you accomplish.

social media platformsSocial media platforms

Over time, social media platforms have become the go-to marketing platforms for businesses. The top social media platforms, when used properly, can help enterprises to improve their brand awareness, generate more qualified leads, and build long-term customer relationships. The platform types discussed in this article allow businesses to reach different audiences, optimising their social media marketing campaigns for higher ROI. The most common social media marketing platforms include Facebook, Twitter, Instagram, LinkedIn, YouTube, and Snapchat.

Why Market on Social Media Platforms?

Social media platform users have risen globally over the last decade. JIKOODigital, in collaboration with FocusFinder, estimated that there will be 4.14billion social media users in 2020, which is about 86.5% of the total 4.83billion internet users worldwide today. A more recent estimate revealed that there would be 4.2billion social media users beginning in 2021. The number has grown by 31.4% from 2018’s 3.196billion. It records a 332.99% growth from the 0.97billion users in 2010.

Some leading social media platforms in terms of population include Facebook, Instagram, WhatsApp, YouTube, LinkedIn Etc. These sites have reshaped the lives of people in terms of communication and exchange of content on the world wide web. Your customers most certainly are already interacting with brands from the competition on social media. It means that if you don’t speak to your customers on social media platforms, you will miss out. Great marketing on social media can make your business successful by driving leads and sales.

Top 5 Social Media Marketing Platforms based on a ranking of Monthly Active Users (MAUs)


SOCIAL MEDIA marketing


Facebook has more than 2.27 billion active users, making it your number one choice. With the Facebook Ads Manager, you can create ads that target users based on factors such as age, location, gender, relationship status, level of education, interests, job title, purchase behaviour, device usage, Etc.

Facebook lets you create Custom Audiences from the list of phone numbers or email addresses you’ve collected to reach the current customers. You can also use Facebook Pixel to target the customers who have visited your website. A Facebook business page is a must for each company but ensures that you update your page regularly.


YouTube is a video-sharing platform where users worldwide spend approximately 23.7 hours using their YouTube mobile apps to watch videos every month. Besides being the second-largest social media site with 2.2 billion MAUs, YouTube is often referred to as the second-largest search engine after Google, its parent company.

Therefore, if you use video-sharing to promote your business, you must be on YouTube. To help more people discover your videos, we recommend reading up on YouTube Search Engine Optimisation (SEO) or considering advertising on YouTube to increase your search.


WhatsApp is a calling and messaging app used by people in over 180 countries with 2 billion MAUs. Initially, people used WhatsApp to call and send text messages to their family and friends at home and abroad. In most recent times, people started interacting and communicating with businesses through WhatsApp.

WhatsApp’s business platform (WA) or WhatsApp Business allows businesses to provide customer support and share updates with customers about their purchases. There’s the WhatsApp Business App for small and medium-sized businesses, while enterprise-sized businesses leverage the WhatsApp Business API.

Given WhatsApps wide usage worldwide as a messaging platform, WhatsApp can be an excellent channel for your business.


As a visual platform, Instagram is where you inspire your target audience, the place to showcase your products or services with pictures and videos. Instagram’s MAUs are 2 billion. On the Instagram app, you can engage users with a wide range of content ranging from photos, videos, stories, reels, and live videos, as well as IGTV for longer video types.

As a business, you are allowed to create an Instagram business profile, which can provide you with detailed analytics of your profile and posts and enhance your capacity to post content by facilitating Instagram post scheduling using third-party tools.

Social Media MarketingFacebook Messenger

This platform’s MAUs stand at 1.3 billion. It used to be a feature within Facebook, but since 2011, Messenger has been a standalone app with expanded features. Businesses can advertise, send newsletters and more. These features have given companies diverse ways to engage and connect with their customers.

Digital Marketing Agencies

Digital marketing, which refers to advertising delivered through digital channels such as search engines, websites, social media, and email, is often run by agencies created to help businesses launch marketing campaigns for their brands. This marketing method is advantageous since it is cost-effective and can reach a wider audience than traditional marketing.

Here are some top-ranking digital marketing agencies to consider for your business campaigns:


Jikoo marketing solutionJIKOODigital is a full-stack marketing firm with a variety of digital marketing solutions. These include the JIKOODigital full-on service as a digital marketing agency which involves providing digital marketing assistance to other marketing firms, from building product data sets from excel to elaborating crafted social media campaigns. JIKOODigital is the most affordable solution for consultants looking to take more clients without a marketing team. They will create a ready-to-use team for you from within their workforce at your beck and call for a fraction of the price of other agencies in the same business.

JIKOODigital also has a solution for start-ups and accelerators. This would include dropshipping marketing solutions, advertising, and Web design solutions from various web builders, WordPress, Wix, Shopify and others. Without forgetting their eCommerce solutions. Selling on Amazon,, eBay, Alibaba and other marketplaces, including Facebook, has never been this easy.

They are present in the African zone, which includes: Northern Africa, Sub-Saharan Africa (Eastern Africa, Middle Africa, Southern Africa and Western Africa), North and Latin America, and Europe, limited to the Schengen Area.

Web FX

It is a search engine optimisation (SEO) agency that also offers web design and development services. The agency works on design, development, and marketing projects. The starting price of most Web Fx projects is 1000 dollars. Web FX has over 200 man capacity, who are ever-ready to work on your next project.

Dream Theory

DreamTheory is an all-around digital marketing agency. You can work with the company for its creative solutions or website design. Most of its clients focus on SEO, so if you’re looking for someone to optimise your SEO strategies, DreamTheory is your best bet.

The Bigger Boat

Form marketing, development, design, and performance optimisation, the Bigger Boat covers all aspects of digital business. Whether you want to create a product for your business or market your services to your target audience, the bigger boat can help you here. The bigger boat has worked with some of the fastest-growing brands. TBB is quick, efficient and has an experienced workforce.

Social Media Companies

Social media marketing companies have a unique advantage when it comes to an understanding the complex ecosystem of social media platforms. As app companies evolve their social media marketing strategies, social media marketing companies can help app companies meet their goals while keeping their strategies innovative and creative. Social media marketing companies can help app companies build holistic campaigns that consider their app’s audience, goals, and budget. They can also help app companies stay ahead of the latest social media platform trends and app updates, so they can build continually evolving campaigns that adapt to the latest social media platform news.

With this continuous evolution, there is a considerable increase in consumers’ attention to the competition. App companies need a holistic, creative and strategic campaign to beat the competition. These strategies come with a long list of factors to consider. Many businesses turn to seek help from social media marketing companies.

Top 3 Social Media Marketing Companies.

Why Social Media Marketing Is Important For Your Business Or BrandUbiquitous

Ubiquitous are tech-driven, a managed marketplace that unlocked cross-platform influencer marketing for brands and content creators. They focus specifically on complex channels such as TikTok by fully automating every step of the process. Utilising the world’s largest Tik Tok creator network, brands benefit from an end-to-end partner that manages everything in influencer marketing campaigns, from the strategy to execution to optimisation.

Key Features

  • Content creation
  • Influencer matching based on proprietary data
  • Influencer sourcing and contracting


Zoomd has committed to helping advertisers and publishers achieve their key performance indicators (KPIs) through a patented, performance-based advertising platform. The company’s user acquisition platform unifies over 600 media sources under one dashboard, including Google, Facebook, Tik Tok, and Samsung premium inventory.

 Key Features

  • One-of-a-kind user acquisition platform integrated into about 600 media sources.
  • Cost-efficient saves resources by managing all campaigns in a unified manner
  • Saves campaign management time instead of setting up multiple campaigns on different sources separately.


Phiture is a multi-award-winning mobile growth consultancy working with the teams behind leading apps. Using the company’s industry-acclaimed Mobile Growth and App Store Optimization Stacks as strategic frameworks, Phiture’s team offers five essential services:

  • App Store Optimization (ASO)
  • Performance Marketing
  • Performance Marketing
  • User Retention
  • Subscription Optimisation Services
  • Growth Consulting

Social Media Services

Social media has made it easy for all businesses to get their message out to a large, growing audience. It’s a true leveller of the marketing playing field and gives small and mid-sized companies a chance to grow brand awareness, increase followers, boost traffic, and get more conversions and qualified leads while keeping costs at a minimum.

Fortunately, it’s rocket science to get started on building engagement and sales using the broad reach offered by social media. In this article, we’re going to cover five social media services you actually need. These social media services cover things you can do yourself if you have the resources and the capacity. They also give you a starting point when evaluating the services offered by social media digital marketing agencies. With this, you will know your service provider has what you need to achieve marketing success on social media.

Five Social Media Services You Need to Increase Engagement and Sales

Full-Service Social Media Package

There are many ways to bundle up the services your agency provides, but before you start bundling randomly, look at your buyer personas. Personas let you understand and interpret information about your target audience, what they’re struggling with, and what they’re looking for. From there, you can create a full-service media package that they want.

Platform-Specific Social Media Management

This gig focuses on one singular social media platform and would include all your client’s needs for marketing on that specific platform without having to do a single thing.

Social media platforms all offer something different, so you need to consider which social media platform you provide to ensure that your chosen platforms are worth the investment for you and your clients.

Develop a Social Media Content Strategy

A social media strategy is mandatory; sure, some brands pick a platform and start to throw content out there. They may even see a little success. But without a solid social media strategy, these brands are naturally limited to where and how far they can go. Developing a social media content strategy is an essential social media service that helps brands focus on the right audience, keywords, and messages to get followers excited and ready to buy. The point of your social media strategy is to plan what you will share and when. This also makes it easier to use social media analytics build-in or third-party tools to find out the types of content that work best on each platform for your specific audience.

Profile Creation and Branding

So many businesses neglect their social media pages and branding, so make sure that one of the social media solutions they provide profiles creation and branding, reflecting who they are as a brand, allowing potential clients to find them on social media and know what they’re going to be seeing when they engage.

Social Media Content Management

Some brands like managing their social media content, but this is also one of the most common social media services offered by agencies, so brands need to think about how hands-on they want to be. Wanting to control your social media content makes sense. It’s your account and name, and when it comes down to it, your reputation.