What is Bounce Rate |How to get ZERO Bounce Rate?
Zero Bounce Rates| At JIKOODigital, we are trying to optimize our business for impressions to put it in context. So, tracking impression performance could mean optimizing for the visibility metrics such as Pageviews, Sessions, Sources, and Media without forgetting the Time spent on site. It is worth noting that I left out the bounce rate, and the question may pop up (why?).
Def: – A bounce according to support.google.com is a single-page session on your site. In Analytics, a bounce is calculated precisely as a session that triggers only a single request to the Analytics server, such as when a user opens a single page on your site and then exits without triggering any other recommendations to the Analytics server during that session.
Means bounce rate is a percentage of all sessions on your site in which users viewed only a single page and triggered only a single request to the Analytics server.
Why is this relevant?
As much as bounce rates attempt to tell us how customers interact with our website, it fails to measure the significance of sessions accurately. This is partly due to bounce rates relying on sequential triggers to the analytic tags.
Edit.co.uk explained that “By standard, Google Analytics operates using timestamps to record when a page loads. In addition, it records the Time a page was opened, or an event was triggered. A page-load or an event trigger is known as a ‘hit.’ Google Analytics applies a timestamp whenever a hit occurs.
Google Analytics measures periods by looking at the difference between the Time of the first hit and the last hit.” Read MORE
We are tracking Impressions, so optimizing for metrics that have to do with engagement should be considered, and metrics such as Bounce that attempt to measure performance or optimize for it should be given lesser attention.
But should we ignore the metric?
Even though Google claims bounce rates do not matter, went it comes to ranking, it still plays a vital role in measuring the weight and impact of our content plan, and based on this, we judged our content as performant, extremely performant, or to be discarded. 50% and below is optimal, and 50% and above is terrible.
As this sharpens the looks of our content, it could be interesting to start looking into this bounce metric a lot more, and as we have read above, we notice that a bounce could include a session that lasted for more than 2 mins without triggering a second event or hit.
This is mind-blowing as, according to support google, other metrics like pages viewed and Time spent on page depend on this metric to display correctly. Google says, “This also means that if the visitor does not navigate to any additional pages or trigger any events, then Analytics does not know their time on your site and concludes with 0:00 Time on site. In the case of your ad’s landing page, where you are taking the visitors straight to the relevant product page, visitors may be spending several minutes reading the content and leaving your site before visiting other pages. If they do not visit other pages, they are recorded by Analytics as 0:00 Time of the site, and we also say they have “bounced.” Learn MORE
As a result, one might wonder if the overall bounce metric is optimal across businesses and industries. At JIKOODigital, Bounces are irrelevant as the metric is strictly performance base. We do not sell a physical product for which this metric is optimal. We require specific actions, but we are equally happy with people reading our content and finding it informative.
Considering our industry, our market, and our preferred customers, it becomes interesting to redefine performance.
- Quality of our content
Above all, we must seek to understand if we achieved our overall impression goal.
Zero Bounce Rates Solutions
We cheat. By defining with the help of a code a function that takes Time spent into account other than hits, Analytics will begin to drop the bounce rate to point zero dramatically. This will mean that metrics like page view and Time spent on-site will start being adequately recorded.
But why is this important?
By looking at the time spent on site, we understand the Time people spend on our landing pages before leaving the site entirely. This will mean that we will be able to unlock a new set of questions. Questions like what they were doing, why that long, was the article or piece of content helpful, or did they just read for reading’s sake, and will they come again. How many times will person X visit again after he leaves?
According to our strategy, industry, and services, it becomes apparent why this is important for us to implement.
So how is it done?
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