Understanding Business and Marketing in China

China adherence advertising: The historical past & the long run For You e-commerce| Ceramics is the world’s second-largest economy and the most advanced e-business nation. The growth engine in china is extra special; however, is adherence to advertising and...

Know your Competition

Know your competition| How to leverage your competition to get ahead   Know your competition| Many founders think that there’s no real competition in their space. That sets alarm bells off in my head for 3 main reasons: It’s too shallow a view of your competition...

Social Media Marketing Checklist

7 Steps to Creating a Social Media Marketing Strategy By now, most brands have to some degree or another, understood the importance of social media for their growth and relevance. But not all brands can create effective social media marketing strategies. So, we...

Monitoring the Business

Monitoring business progress and growth As the business owner, you are intimately aware of your company’s financial health. You know when the cash is low and when the revenue flows in. But you also know that your team members are the key to your company’s...