Digital Marketing: Expectations vs Reality
The benefits digital marketing has brought advertisers can’t be over-emphasized. The popularity of the net and social media platforms has created faster and more targeted ways to make brand awareness, generate leads, and grow your bottom line.
However, experienced marketers know that, despite its many advantages, certain marketing myths should be refuted. We have carefully selected five expectations vs reality examples:
Everyone is a marketer
If you need a dress made, does one tell the designer that you “can just do it yourself?” of course not. Same with marketing. It’s one in each of those things that everybody believes they’ll do until they’ve thrown thousands of dollars down the drain.
Digital marketing experts know the processes that must be performed at a high level to achieve positive ROI. You’ll compose – but are you able to manage that sale? Or target the correct people? Or know when to vary your strategy? There’s more to that than the attention can see.
More traffic means more conversions.
Traffic is a vital element in getting leads and growing your revenue. Intuitively, it makes sense: the more visitors your site gets, the more conversions you’ll have. But is that true?
Not really. First of all, you don’t want traffic. You need relevant traffic. What’s the difference? If you sell paintings, you want people fascinated by art, not fashion.
And don’t dump your conversion rate. You’ll bring uncountable viewers to your website, but you won’t see a dollar back if it’s ugly and slow.
Paid ads are going to be very profitable straight away
Paid ads offer you a more robust chance to show a profit because it’s less expensive and more targeted, thanks to promoting your business. But everyone who guarantees positive ROI is lying.
You need to make sure you’re creating ads that convert AND show them to the correct people. You must constantly test different ad versions and retarget those interacting with them.
Have a universal message for all platforms
There are many alternative social media platforms, and everyone has different demographics. Once you have a presence in more than one, you’ve got to respect the platforms.
What does that mean?
Make sure you recognize what the audience on each platform wants. Snapchat’s 14 to 23-year-old users desire a more juvenile and visual message than Twitter’s older, written-based audience. And that they are all different from Facebook, Instagram, Pinterest, etc.
Digital marketing is “set it and forget it.”
Facebook/Instagram and PPC (Pay Per Click) ads require constant monitoring of their campaigns. Audiences can get exhausted and make your Cost Per Mile rise. Frequency, the number of times someone has seen your ad, also can increase. Maybe the ad that was working great last week stopped performing.
Make sure you retain an eye fixed on all of your campaigns. You must periodically change your ad’s creative design and written copy. You’ll be able also to try new ad ideas or perhaps rescale those that are working.