What NOT to do in the digital marketing industry
The digital marketing industry is constantly changing. So, your website can quickly become outdated if you don’t keep up with these trends. It’s essential to stay up to date on the latest information about web design so that you know what not to do and what to do to optimize your online presence.
Not including a call-to-action.
A call-to-action is a phrase or button that encourages the user to take a specific action. Phrase it as a question or statement, for example, “Download now!” or “Sign up for our newsletter.”
If you are trying to get people to sign up for your newsletter, it makes sense to include an embedded form on your website where they can enter their email addresses and subscribe. But if you don’t have this form on every page of your website, most people won’t know how easy it is for them to sign up. If someone wants more information about what you do or who you serve before deciding whether they wish to join your list, then link them directly from one page on your site where they landed after reading about one topic over there instead of having them navigate through multiple pages until they find what they need (or give up).
Not using alt-text on images.
One of the most important things you can do as a digital marketer is to use alt-text on images. Alt-text is a handy feature that lets website visitors understand what’s happening in a picture or even describe it themselves.
For example, if you have an image of a dog and its owner at a park. Since the word “dog” doesn’t appear anywhere on the page. A person using screen readers won’t understand what’s happening. You could write something like: “This is Bob and his dog enjoying some time at the park.” This way, people using screen readers will know exactly what this image represents without loading it up first!
Another reason why alt-text is so essential for search engines? It helps with SEO! Having good quality content on your site will help boost rankings when people search for related keywords (like “dogs” or “parks”). You want those keywords showing up in your SERPs so that you rank higher than competitors who don’t have them in their content notes!
Don’t be vague.
- Don’t be vague.
Instead of saying, “We are a digital marketing company,” say, “We help businesses get more traffic to their websites.”
When writing your niche or company description, try to be as specific as possible by narrowing down who you can help and how. For example: “Our team of experts at ABC Digital Marketing Company create long-lasting relationships with our clients through personalized service and a thorough understanding of their unique needs.”
Or…you could just say this: “I’m Emmanuel, founder of JIKOO Digital Marketing Agency. I specialize in creating digital strategies for small businesses looking to grow online.”
Too much text on the front page.
With so many images and videos vying for your attention on the internet, you must ensure that your site’s text-based content is easy to read. If it’s not, people won’t bother reading it all—or they might skip over it entirely.
To avoid this problem, limit the amount of text you use on the front page of your website. No hard-and-fast rules as to the amount of text needed in an article or page (aside from what I just mentioned). A good rule of thumb is to limit each paragraph to only one or two sentences. That way, they understand everything by readers without trouble and do not get distracted by other nearby content. Lastly, always remember that readability matters!
Non-responsive website design.
- A website design that is not responsive.
- An unoptimized site for mobile.
- A tablet site unoptimized for tablets.
- A desktop site that isn’t optimized for desktops or laptops, either.
Poorly designed mobile site.
Over the past few years, mobile users have become increasingly important in the digital marketing industry. As mobile devices become more popular, it’s essential that your website design looks good on all devices and can be navigated easily in a small screen environment.
With many customers now using their phones or tablets to browse websites, it’s vital that your site loads quickly and is responsive (meaning it adjusts its layout based on the device used).
No contact info or location is listed.
It’s easy to overlook the importance of contact information and location, especially if you’re just starting. But these are must-haves for any business or blog in the digital marketing industry.
- For customer service: If a visitor has a question or concern, they want to be able to get in touch with you quickly. If you don’t have an email address or phone number listed prominently on your website (or at all), there’s no way for them to reach out and let you know about their concerns for them to be resolved.
- For local businesses: Companies need contact information readily available so people can find them locally—especially if they’re selling goods and services locally. If people can’t locate your business online, how will they ever make it into one of your brick-and-mortar locations?
- For SEO purposes: This may not seem as significant if all you’re looking for is an online presence, but when it comes time to sell products or services through paid advertising campaigns like Google AdWords campaigns, having a web presence is essential—and having accurate contact information makes it easier for potential customers who land on your site via these ads (which can cost hundreds or thousands per click) find out more about what kind of product/service offerings are available from your company before making any purchases by coming directly back over here with this link so please don’t forget because otherwise, we won’t make any money off those clicks which means no profits whatsoever; bottom line if there’s no profit then there’s no point even trying anymore because then what would happen next? We’d probably all die since we wouldn’t have anything left after paying taxes.”
No social media links.
Social media is an essential part of digital marketing. It’s a great way to reach new customers, grow your brand, identify new trends in your industry, and get feedback about products or services.
Disorganized content, not easy to read or scan, no visual appeal, hard to read font size or style.
- Content that isn’t easy to read or scan
Your content is the backbone of your digital marketing strategy. If you don’t have great content that’s easy for people to read and consume, then you’re not going to get anywhere with your marketing endeavours. So, for your digital marketing strategy to work at its full potential, make sure your content is easy-to-read:
- Use a readable font size (e.g., 12 points)
- Use a legible font style (e.g., sans serif)
- Use a readable font colour (e.g., black)
- Use a readable font background (e.g., white)
- Use a readable font weight (e.g., bold/regular)
- Use a legible font family (e.g., Arial).
There are many ways a website can fail to meet modern standards for digital marketing, and this list covers many of them.
It’s essential to remember that a website is not just a website. It’s your business, and you need a website if you want to do digital marketing. The following list covers many ways that websites fail to meet modern standards for digital marketing.
- They look like they were made in 1997
- They use Flash
- They don’t have mobile optimization or responsive design
A lot of these mistakes are simple and easy to remedy. Still, they’re often made repeatedly by businesses that don’t realize how important a website can be in their marketing strategy. The biggest takeaway is that you need to have a good understanding of what the internet looks like before designing anything for it—and that means having some experience with it too!