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7 Little Changes that will make a Big Difference with your PPC
7 Little changes that will make a big difference with your PPC Introduction PPC (or pay-per-click) advertising is one of the most effective ways to drive traffic to your website. It also has the potential to be one of the most expensive. But it doesn't have to be!...
12 Reasons you Shouldn’t Invest in Media Buying
12 Reasons you shouldn't invest in media buying Introduction Media buying is one of the most important aspects of any marketing campaign. This process involves identifying and targeting the right audience to deliver the message. However, if done hastily or with little...
How to sell Marketing to a Skeptic
How to sell marketing to a skeptic Introduction Marketing is a term that can be used in many different ways. For some, it means the advertising portion of their company's marketing mix. For others, it's all about content creation and distribution. And there are still...
14 Savvy ways to Spend Leftover Social Media Marketing Budget
14 savvy ways to spend leftover social media marketing budget Introduction Don't let your social media marketing budget go to waste. Use it up! Brand Awareness Campaigns Social media marketing campaigns are a great way to promote your brand, but if you don't plan them...
What NOT to do in the Digital Marketing Industry
What NOT to do in the digital marketing industry The digital marketing industry is constantly changing. So, your website can quickly become outdated if you don't keep up with these trends. It's essential to stay up to date on the latest information about web design...
20 Up-and-Comers to Watch in the pay-per-click Industry
20 up-and-comers to watch in the pay-per-click industry Pay Per Click | The pay-per-click sector is changing, and it's changing fast. A recent Association of National Advertisers report showed that marketing budgets are increasingly dedicated to new technologies. For...