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B2B Display Advertising B2B display advertising is a great way to reach potential customers. It can help you stand out from the crowd, build trust and credibility with your audience, and increase brand awareness. However, this type of advertising isn’t for everyone....

Advertisers on a Display Network can Pay As an advertiser, you have a variety of ways to pay for ads on Google's display network. You can pay-per-click (PPC), which means that an advertiser pays each time someone clicks on their ad. Or you can pay per 1,000...

Digital Marketing: Expectations vs Reality The benefits digital marketing has brought advertisers can't be over-emphasized. The popularity of the net and social media platforms has created faster and more targeted ways to make brand awareness, generate leads, and grow...

So will social media marketing ever rule the world? Social media marketing has been around since 2004, but it wasn't until Facebook launched in 2006 that social media became mainstream. Nowadays, most companies have a presence on social media, and they use it to reach...

Marketing Advice China Marketing advice china: if you're an e-commerce business, the last place you want to be in China. Even though over 730 million internet users in China and about 552 million have smartphones, getting traffic to your site can be challenging. Look...